Great Learning - Assistant Manager - Performance Marketing

- Plan, design and execute online customer acquisition campaigns

- Scale and manage PPC and PPM campaigns across multiple channels like google, Facebook, LinkedIn, etc.

- Plan and manage social media and content marketing campaigns

- Work in conjunction with cross functional teams to plan and execute large scale marketing campaigns

- Measure, analyze and understand marketing metrics to drive marketing decisions

- Manage email lifecycles to nurture leads and engage with customers

- Edit / Write content for marketing collaterals such as ad copies, landing pages, etc.