Great Learning - Assistant Manager - Digital Marketing

- Plan, design and execute entire marketing roadmap for product launch

- Lead digital marketing efforts for online customer acquisition campaigns

- Design and execute PPC and PPM campaigns at scale across multiple channels like google, facebook, linkedin, etc.

- Plan and manage social media and content marketing campaigns

- Work in conjunction with cross functional teams to plan and execute large scale marketing campaigns

- Measure, analyze and understand marketing metrics to drive marketing decisions

- Manage email lifecycles to nurture leads and engage with customers

- Create content strategy for marketing collaterals such as landing pages, etc.