GrayMatter - Product Head - Airport Vertical

Product Head - Airport

The Product Manager/Head is responsible for both product planning and product marketing. This includes managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, to deliver winning products. It also includes working with sales, marketing and support to ensure revenue and customer satisfaction goals are met. The Product Manager's job also includes ensuring that the product and marketing efforts support the company's overall strategy and goals.

Roles & Responsibilities:

The job encompasses the following major functions or key result areas:

Research and Analysis -

- Research and analyze market conditions

- Identify key competitor and consumer trends

- Articulate market requirements and opportunities

- Identify opportunities for product innovation and product enhancements

- Work with research regarding product development

- Visit customers to solicit feedback on company products and services

Product Planning and Management:

- Manage the entire product line life cycle from strategic planning to tactical activities

- Determine product specifications

- Define the long-term strategy of the product and create product road map

- Drive a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.

- Prepare product documents including Market Requirement Documents and product use cases to drive product activity

- Develop pricing strategies and product policies

- Determine product packaging solutions

- Negotiate with suppliers

- Analyze potential partner relationships for the product

- Oversee product development

- Manage and communicate with cross functional teams

Product Marketing:

- Act as a product evangelist to build awareness and understanding

- Develop product marketing plan and event campaigns to generate product awareness and demand

- Plan product launch

- Liaise with advertising and public relations to promote product

- Support sales and marketing with the necessary product knowledge and technical expertise

- Conduct product presentations

- Develop sales tools and sales training material

- Provide input for marketing collateral development

- Supply sales with latest research and marketing information

- Implement marketing plan in conjunction with all departments

- Drive ongoing improvement in sales and profitability

Customer and End-User Support

- Manage product-related support, feedback and inquiries from users

- Co-ordinate market research to track customer and end-user feedback

- Monitor product inventory

- Use market feedback to inform product refinements and ongoing development

Goals/Accountabilities:

- Meet product introduction target with first product launched in November 2018

- Accountable for preparing the market requirements document and working with the engineering team to prepare the product roadmap

- Accountable for all product related documentation

- Accountable to prepare all the required reports on a periodic basis that provide leadership of the business the required visibility into the product development and market trends