GrayMatter - Manager - Marketing

Essential:

- Experience of doing hands-on SEO with optimal content, leading to qualified traffic, sustained high search engine rankings and qualified leads

- Google Analytics expertise with the ability to identify effective content and top visitor conversion channels and paths

- Social media expert with end-to-end experience in social media campaigns

- Experience with e-mail campaign tools like Active Campaign, Social media tools like HootSuite

- Experience with paid ad campaigns including Google Adwords, Facebook ads, LinkedIn ads

- Experience in support event operations including booth design, event collaterals, emailers, social media coverage etc.

- Experience in supporting webinars with preferred past exposure to go to the webinar

- Ability to work together with product marketing teams and sales teams

- Experience of managing and overseeing a team or vendor / external agency

Job Profile:

Manage and oversee successful execution of all tactical marketing tasks including SEO, social media, email campaigns, webinars, events, paid campaigns, web analytics, and others. Be responsible for collaborating with internal/external assigned specialist teams, to ensure that goals are achieved. Ensure reporting on activities as per agreed frequency and format. Collaborate with product marketing and sales teams to constantly enhance demand generation. Proactively come up with suggestions towards improved results.

Roles & Responsibilities:

- Ensure execution of all tactical activities including SEO, Social Media, Internal and External Communication, Web Development in collaboration with an internal/external team

- Will act as the individual contributor to support towards E-mail Campaigns, Events, Paid Ads, Webinars and ensure end-to-end execution of the same

- Collaborate with strategic marketing teams to ensure latest updates in content and collaterals are incorporated in all marketing campaigns

- Ensure periodic reporting for all the tactical activities

- Ensure maintenance and updates of contact databases, renewal of web hosting, domain, sucuri, outlook and any other marketing related subscriptions

- To work collaboratively with sales and marketing teams to improve demand generation on an ongoing basis

- Provide proactive suggestions towards improvement in demand generation

Goals/Accountabilities:

- Responsible for qualified leads targets

- Responsible for traffic targets

- Responsible for SEO ranks targets

- Responsible for social media following targets