Grant Thornton - Senior Associate - Marketing Analytics

Focus : Building additional Marketing capabilities

Team : Digital

Responsibilities :

Insight development :

- Site/app quantitative analytics

- Site/app qualitative analytics

- Digital marketing analytics

- Media mix analytics

- Competitive analytics

- Content analytics

- Social analytics

- Revenue attribution & forecast

- Dashboard management

- Tag management

- Analytics best practices, standards & policies (inform)

- Insight into successful activities

Knowledge, Skills & Abilities :

- Bangalore Manager (5+ years of experience)

- Advanced proficiency in Excel, good PowerPoint skills

- Strong ability to translate quantitative data into strategic insights and actionable implications

- Significant experience in setting up reporting work streams and developing performance reports for qualitative and quantitative measures

- Strong written and verbal communication skills

- Significant experience with social media reporting for Facebook, LinkedIn, Twitter and YouTube via Hootsuite

- Significant experience with social media listening and competitive analysis, particularly with Crimson Hexagon

- Experience with employee social media advocacy program reporting

- Strong knowledge of email marketing and CRM reporting and analyses

- Familiarity with competitive analysis, forecasting as well as econometric or media mix modeling

- Bonus: Data visualization skills, basic coding &/or automation capabilities such as building APIs