Grant Thornton - Senior Associate - Digital Social Media

Focus : Building additional Marketing capabilities

Team / Role : Digital Marketing/Digital Social Media

Responsibilities :

- Listening and tracking for key accounts, GT

- Periodic competitive & industry analysis

- Campaigns execution / publishing

- Profiles management

- Registration page publication

- Reputation mgmt

- Best practices, standards & policies (informs)

- Tools admin

- Training materials

- Monitoring what our properties are doing in social media

Knowledge, Skills & Abilities :

- 5 + years experience supporting US-based social media execution, specifically for B to B services

- Expert in best practices for crafting social media postings, on various platforms, for optimal reach. i.e. finding hashtags, keywords, etc.

- Deep experience managing postings and monitoring social accounts through Hootsuite platform

- Experience creating social listening reports using tools such as Crimson Hexagon

- Experience working with Google Analytics and building tagged links for social distribution

- Strong working knowledge using LinkedIn, Twitter, Facebook, SlideShare, YouTube and Bitly platforms

- Strong understanding of social metrics and data

- Understanding and ability to develop social media competitive and industry analysis

- Experience creating training documents, presentations around social media

- Experience supporting a social media advocacy program and/or using a tool such as Dynamic Signal is a huge plus

- Strong written and verbal communication skills

- Ability to handle multiple requests, simultaneously