Gramener - Head - Demand Generation

Job Title: Head of Demand Generation (Associate Director/Director).

Reports to: SVP of Marketing & Growth.

Location: Hyderabad, Work Timings : NA(ET coverage).

Job Summary:

We're seeking an experienced Head of Demand Generation to lead our demand marketing efforts and drive pipeline growth for our enterprise software solutions business.

As a strategic leader, you'll develop and execute multi-channel demand generation strategies, manage a team of marketing program managers and SDRs, and collaborate with cross-functional teams to achieve revenue goals.

Responsibilities:

Demand Generation Strategy:

- Develop and execute multi-channel demand generation strategies aligned to personas, audiences, and sales objectives to support pipeline and revenue goals.

- Collaborate with sales, product, and customer success teams to ensure alignment and effective execution of demand generation strategies.

Campaign Management:

- Construct and bring to life marketing programs, including earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programs.

- Successfully create and roll-out highly-targeted and broad demand generation programs that engage and advance interest across the prospect and customer lifecycle.

Messaging and Conversion:

- Understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel and speed up sales velocity.

- Own objectives across the marketing funnel Inquiry to SQL track and optimize performance at each stage in the funnel.

Stakeholder Management:

- Collaborate with C-level, sales, marketing, and prospects to ensure alignment and effective execution of demand generation strategies.

Continuous Improvement:

- Strengthen best practices while evaluating the latest B2B marketing strategies, marketing technologies, and experimenting with different tactics.

- Consistently meet or exceed sales pipeline and revenue goals.

Analysis and Reporting:

- Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision making.

- Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance, and ROI of marketing spend on Hubspot.

Team Management:

- Lead, nurture, and develop a team of marketing program managers and SDRs.

- Manage budget and report on ROI.

Content Creation and Event Planning:

- Develop and implement a content strategy that supports demand generation goals, including blog posts, whitepapers, case studies, and other relevant content.

- Plan and execute webinars, conferences, and other events that support demand generation goals.

Influencer Marketing and Account-Based Marketing:

- Develop and execute influencer marketing strategies that support demand generation goals.

- Develop and execute account-based marketing strategies that support demand generation goals.

Data-Driven Decision Making:

- Use data and analytics to inform demand generation decisions and measure the effectiveness of marketing programs.

Requirements:

- Experience: 8+ years of experience in demand generation leadership roles, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles.

Skills:

- Excellent understanding of how to analyse and optimize conversion rates across the sales and marketing funnel.

- Extensive skills in marketing technology and automation systems, including Hubspot, Google Analytics, Google Tag Manager, Semrush, etc.

- Demonstrable success delivering earned, paid, and owned channels demand generation programs.

- Direct experience managing SDRs or proven success in working closely with SDR teams.

- Data acquisition and management knowledge to support lead nurturing and outbound programs.

Education: MBA Degree.

Location: Hyderabad.

Nice to Have:

- Certifications: Hubspot Inbound Marketing Certification, Google Analytics Certification, etc.

- Industry Knowledge: Familiarity with the enterprise software industry and its trends.

- Language Skills: Proficiency in English and any other local language.