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1537141

Google Analytics Specialist

5 - 7 Years.Hyderabad/Others
Posted 1 month ago
Posted 1 month ago

We're Hiring!. Position: Google Analytics Specialist.


Location: Hyderabad, India.


Experience: 5+ Years.


Responsibilities:

- Implement and configure Google Analytics (GA4 and Universal Analytics) across websites and mobile applications.

- Set up advanced tracking, including custom dimensions, metrics, events, and goals.

- Ensure accurate data collection and maintain data integrity.

- Implement and manage Google Tag Manager (GTM) for efficient tag deployment.

- Analyze website and mobile app data to identify trends, patterns, and insights.

- Develop and generate custom reports and dashboards to visualize key performance indicators (KPIs).

- Provide actionable recommendations to optimize website/app performance and improve user experience.

- Conduct in-depth analysis of user behavior, traffic sources, and conversion funnels.

- Collaborate with marketing teams to optimize digital campaigns based on GA data.

- Analyze campaign performance, identify areas for improvement, and provide data-driven recommendations.

- Conduct A/B testing and multivariate testing to optimize website/app elements.

- Analyze and report on the effectiveness of SEO and paid advertising campaigns.

- Develop and implement data-driven strategies to improve online performance and achieve business goals.

- Provide insights into user behavior and market trends to inform strategic decision-making.

- Stay up-to-date with the latest Google Analytics features and best practices.

- Communicate complex data insights to clients and stakeholders in a clear and concise manner.

- Collaborate with cross-functional teams, including marketing, development, and design teams.

- Conduct training sessions and workshops to educate clients and team members on Google Analytics.

- Implement and configure enhanced ecommerce tracking.

- Integrate Google Analytics with other marketing platforms (Google Ads, Google Search Console).

- Implement and manage cross domain tracking.

- Work with GA4 Exploration reports.

- Work with BigQuery exports of GA4 data.

Required Skills:

- 5+ years of hands-on experience with Google Analytics (GA4 and Universal Analytics).

- Deep understanding of Google Analytics features and functionalities.

- Proficiency in implementing and configuring advanced tracking.

- Strong working knowledge of GA4.

- Experience in implementing and managing Google Tag Manager.

- Proficiency in creating and managing tags, triggers, and variables.

- Strong analytical and problem-solving skills.

- Ability to extract actionable insights from complex data sets.

- Proficiency in creating custom reports and dashboards.

- Understanding of digital marketing principles and best practices.

- Experience in analyzing and optimizing digital marketing campaigns.

- Excellent verbal and written communication skills.

- Ability to communicate complex data insights to non-technical audiences.

- Proficiency with Excel and data visualization tools.

- Basic understanding of HTML, CSS, and JavaScript.

- Experience working with API's.

- Ability to troubleshoot and debug tracking implementations.

Preferred Skills (Optional):

Google Analytics certifications.

Experience with data visualization tools like Google Data Studio or Tableau.

Experience with SQL and database management.

Experience with other web analytics platforms.

Experience with BigQuery.

Education:

Master's degree in Marketing, Business, or a related field.

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