Google AdWords Specialist - Healthcare

Responsibilities:

- Below are some of the responsibilities a Google Ads expert is expected to assume in their position:

- Manage all aspects of Google Ad campaigns

- Create and optimize ad campaigns and paid search landing pages

- Analyze and optimize ad campaigns to increase return on investment (ROI)

- Use Google Ads to drive a variety of online marketing campaigns

- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI

- Manage and optimize display campaigns across multiple devices

- Develop PPC strategies to increase online visibility

- Collaborate with a team of marketers, Google Ads specialists, and engineers

Job Qualifications and Skill Sets:

- Below are the qualifications expected of a Google Ads expert:

- A degree in digital marketing or a related business field

- In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics

- An understanding of search engine optimization (SEO) and search engine marketing (SEM)

- Google Ads certification

- Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients