Google ad Specialist - Advertising Firm

Google ad Specialist

Key Responsibilities:

Campaign Strategy and Planning:

- Develop and implement comprehensive Google Ads strategies to drive conversions

- Conduct thorough keyword research and competitor analysis to identify opportunities and trends.

- Campaign Execution

- Create and manage Google Ads campaigns across various platforms, including Search, Display, and Video.

- Develop compelling ad creatives and ad copies to maximize engagement and conversion rates.

- Monitor and optimize campaign performance, adjusting bids, targeting, and other parameters as needed.

Data Analysis and Reporting:

- Utilize analytics tools to track and analyse the performance of campaigns.

- Provide regular reports on key metrics, performance trends, and insights.

- Identify opportunities for improvement and implement strategies to enhance campaign performance.

Platform Experimentation:

- Conduct experiments across different Google Ads platforms to identify the most effective channels for The Art of Living programs.

- Stay informed about industry trends, new features, and emerging technologies to incorporate into campaigns.

- Implement conversion tracking using GTM and Google Analytics 4

Qualifications:

- Proven experience as a Google Ads Specialist or in a similar role.

- In-depth knowledge of Google Ads platforms (Search, Display, Video) and best practices.

- Strong analytical skills with the ability to interpret data and provide actionable insights.

- Experience with A/B testing and conversion rate optimization.

- Excellent communication and collaboration skills.

- Certification in Google Ads is highly desirable.

- Experience with T-ROAS campaign types

- Experience with GTM, Data Layer, Google Analytics 4