Goodera - Director - Marketing - IIM/ISB/FMS/MDI

About Goodera

Goodera is a technology platform that makes CSR, volunteering and sustainability activity transparent, measurable and engaging. Used globally by corporations and foundations, Goodera simplifies CSR, volunteering, and sustainability by automating processes, managing data and facilitating coordination with nonprofits. With program health reports available at the click of a button, Goodera enables companies to showcase quantified impact to customers, employees, and investors with ease.

Goodera is currently deployed by 200 clients -- including Target, Gap, Dell, Amazon and P&G - and engaging 1 million + employee volunteers to 40,000+ nonprofits across 90+ countries across the globe. Managing over $500 million in CSR capital, the Goodera platform is used to collect and aggregate data from internal and third-party sources. Goodera social and environmental impact reports are used for internal progress tracking and in ESG reporting to investors, analysts and corporate boards.

Goodera is co-headquartered in San Mateo, CA and Bangalore, India and is backed by Omidyar Network, Nexus Venture Partners, and SAIF Partners. For more details, please visit us at www.goodera.com

What does the role entail?

- Build and Drive Top of the funnel strategy for the org (focused on Lead Gen)

- Craft and lead a world class content and communications strategy that builds awareness and perception of Goodera.

- Lead Generation, Thought Leadership, Account Based Marketing and Digital Marketing would be key focus areas

- Build partnerships with key stakeholders (e.g. UN agencies, influencers, industry bodies etc.) in the ecosystem.

- Drive conferences, knowledge round tables, awards and events.

- Partner with the Goodera's sales team to create sales content, including white papers, case studies, presentations and collateral.

- Iterate and articulate positioning, strategy and competitive differentiation.

- Work with agencies to ensure highest quality and cost effective deliverables

- Manage our online communications strategy.

- Making existing Customers Heroes - Case Studies, Webinars

What will you learn?

- Leading and scaling marketing function at a fast growing tech product startup with a focus on US market

- Creating a brand in a white open space

- Be a critical part of Goodera's success with marketing forming a significant strategic pillar

What are our expectations from you?

- 12-15 years- experience and MBA from a Tier 1 institute

- Exposure to Growth Marketing, content marketing, social marketing, PR, Community or a related field.

- Exposure working with B2C & B2B products is mandatory!

- Exposure of running Inside Sales strategy is mandatory

- Exposure of working with clients/teams in other Geographies (US) would be an added benefit

- We are looking for a Go Getter and so the individual should be comfortable in rolling up their sleeves

- Experience working closely with sales teams.

- Desire, interest and inclination towards knowledge and thought leadership-oriented marketing.

- Analytical ability to understand and transform data into decisions and powerful stories.

- Well suited to the startup environment: flexible, adaptive, self-motivated and fast learner.