Goodbox - Head - Brand

Head - Brand

Goodbox is a fast growing start-up that gives businesses an app presence by helping them create their store on the Goodbox app within 5 minutes. It also allows consumers to download the app and buy from their trusted businesses on app.

Businesses find it difficult to create an app (costs lakhs and takes at least 6 months) and consumers don't want to download multiple apps for multiple things. Goodbox is the best solution for both these parties.

The founders are alums of the redBus foundation team and IIM-Bangalore.

Expectation:

Goodbox is a made-in-India idea and unique. It's not being done anywhere in the world. We are re-creating internet commerce on mobile. We are enabling millions of businesses (especially offline ones) with commerce-enabled technology that helps them start selling on an app in minutes - something they find difficulty with.

The Goodbox story needs to be crafted and conveyed. The Brand Head needs to know how to create and tell compelling stories.

The expectation from the Brand Head is to convey this great story to businesses and make us their preferred brand. On the consumer side, the expectation from the role is to convey the story of convenience and ease of buying from multiple trusted businesses on one app - making Goodbox one of their most used apps for daily commerce.

Candidate :

- Should have worked on & created a new category in their career

- Should have built a brand from scratch

Will Manage :

- Positioning & image related decisions

- Communication strategy & execution

- The research & insight team

- Media planning, spends & monitoring

- PR

The role reports into the CMO.