Goodbox - Brand Manager

Brand Manager

Goodbox is a fast growing start-up that gives businesses an app presence by helping them create their store on the Goodbox app within 5 minutes. It also allows consumers to download the app and buy from their trusted businesses on app.

Businesses find it difficult to create an app (costs lakhs and takes at least 6 months) and consumers don't want to download multiple apps for multiple things. Goodbox is the best solution for both these parties. You can read more about the company and the founding team

The founders are alums of the redBus foundation team and IIM-Bangalore.

Expectation:

Goodbox is a made-in-India idea and unique. It's not being done anywhere in the world. We are re-creating internet commerce on mobile. We are enabling millions of businesses (especially offline ones) with commerce-enabled technology that helps them start selling on an app in minutes - something they find difficulty with.

The Goodbox story needs to be crafted and conveyed. The Brand Team needs to know how to create and tell compelling stories.

The expectation from the Brand Team is to convey this great story to businesses and make us their preferred brand. On the consumer side, the expectation from the role is to convey the story of convenience and ease of buying from multiple trusted businesses on one app - making Goodbox one of their most used apps for daily commerce.

Candidate :

- Should have worked on a new brand & preferably a new category

Will Manage :

- Positioning & image related decisions

- Communication strategy & execution

- Media planning, spends & monitoring

- PR

- Business as well as consumer marketing

The Brand Manager will report into the Brand Head.