Good Life Consumer - Manager - Marketing

Job description

Key Responsibilities:

Customer Engagement:

- Strategize and execute customer engagement initiatives across various platforms, including social media and online portals.

E-commerce Sales Development:

- Drive e-commerce sales strategies to maximize revenue.

Branding:

- Develop and enhance brand identity and positioning in the market.

Social Media Management:

- Oversee and manage social media accounts, ensuring consistent brand messaging and engagement.

Competition Analysis & Product Development:

- Conduct thorough competition analysis and support brand and product development initiatives.

On-ground Activations:

- Plan and execute on-ground activation events to promote brand visibility.

ATL & BTL Activities:

- Manage Above The Line (ATL) and Below The Line (BTL) marketing activities.

Brand Management:

- Oversee brand management from pre-launch through to success.

Preferred Candidates:

- Master's degree in Marketing

- Based in Mumbai

- Experience in a consumer goods company

- Background in digital marketing

- Excellent communication skills

- Entrepreneurial mindset; self-driven and proactive

- Professional and process-oriented

- Proficient in MS Office

- Strong organizational skills, with the ability to manage data and communication effectively

If you are passionate about driving brand success in the FMCG and D2C space, we would love to hear from you!

Candidates who are comfortable traveling to BKC should apply.