Gokiwi - Manager - Marketing/Credit Card Portfolio

Job Description: Marketing Manager

Position: Credit Card Portfolio Manager

Location: Mumbai

Role Overview:

The Marketing Manager is responsible for managing and optimizing the performance of Kiwi's portfolio. This includes driving AUR (Activation, Usage & Retention), enhancing profitability, reducing risk, and improving customer satisfaction. The role requires a strategic mindset combined with hands-on execution to align product offerings with market needs and organizational goals.

Key Responsibilities:

Portfolio Management & Growth:

- Develop and implement strategies to grow the credit card portfolio, focusing on Usage, and retention.

- Monitor key performance indicators (KPIs) such as Activation, Activity, Engagement and Spends.

Customer Engagement & Retention:

- Design and execute targeted campaigns to increase customer engagement and reduce attrition.

- Leverage customer data to understand behavior patterns and develop tailored propositions.

- Drive loyalty programs and rewards optimization to enhance customer satisfaction.

- Roll out offers and campaigns that boost revenue.

Market Analysis & Product Development:

- Conduct competitive benchmarking and market analysis to identify industry trends.

- Collaborate with product development teams to enhance or introduce new features.

- Ensure that products meet customer needs and align with overall business objectives.

Stakeholder Collaboration:

- Work closely with marketing, analytics, and operations teams to implement portfolio strategies.

Qualifications and Skills:

Educational Background:

- Bachelor's degree in Business, Finance, Economics, or a related field (MBA preferred).

Experience:

- 3+ years of experience in credit card portfolio management, lending, consumer banking, or a related field.

- Proven track record of driving portfolio growth and delivering on financial targets.

Skills:

- Strong analytical skills with proficiency in data interpretation and decision-making.

- Deep understanding of the credit card market, customer lifecycle, and product economics.

- Excellent communication and stakeholder management skills.

- Hands-on experience with campaign management tools, CRM platforms, and analytics software.

- Ability to work in a fast-paced environment with a focus on results.

Key Competencies:

- Strategic thinking with a customer-first approach.

- Results-driven mindset with attention to detail.

- Proficiency in using data for storytelling and decision-making.

- Collaborative team player with leadership potential.