Gokiwi - Manager - Marketing

Overview:

At Kiwi, we aim to spearhead a credit revolution, changing the way Indians view and use credit.

As a payment platform that leverages the benefits of Credit Cards with the widespread availability and convenience of UPI payments.

From lifestyle purchases to groceries, travel to dining, our virtual credit card is just a touch away, helping you go wallet-free and make on-the-go payments everywhere you go.

Our vision is to transform lifestyles across the country by making credit accessible to millions while creating a seamless financial experience for them.

About the Role:

We are looking for an enthusiastic and proactive Marketing Manager to join our team! In this role, you will have the opportunity to lead growth and portfolio campaigns, collaborate with cross-functional teams, and leverage tools like CleverTap and Jira to deliver impactful results.

The ideal candidate is data-driven, passionate about marketing, and thrives in a dynamic, fast-paced environment.

Key Responsibilities:

- End-to-End Campaign Management: Lead the planning, execution, and optimization of marketing campaigns focused on growth and portfolio expansion.

- Collaboration: Work closely with Business Analysts (BA) and the design team to conceptualize and implement high-impact campaigns aligned with business goals.

- Performance Monitoring: Track campaign performance using data-driven insights and suggest actionable improvements to enhance ROI and user engagement.

- Merchant Offers Management: Oversee merchant offers, develop, and manage the campaign calendar to ensure timely execution and alignment with overall marketing strategy.

- Data Analysis: Utilize advanced Excel skills for data analysis, tracking KPIs, and reporting insights to drive continuous improvement.

- Cross-Functional Coordination: Work closely with product, sales, and design teams to ensure seamless campaign execution and deliver consistent results.

Qualifications & Skills:

- 1-4 years of experience in marketing, campaign management, or a related field.

- Proficiency with Tools: Experience with CleverTap, Jira, and other campaign management platforms is a plus.

- Analytical Skills: Strong data analysis and reporting abilities with a high level of proficiency in Excel.

- Communication: Excellent collaboration and communication skills with an ability to work across teams.

- A proactive mindset with a passion for campaign management and continuous improvement.

- A keen eye for detail and a passion for delivering exceptional marketing outcomes