Godrej Properties - General Manager - Marketing

General Manager Marketing - Godrej Properties Limited

Your Roles & Responsibilities:

- Evangelize and find opportunities for development and integration of the Godrej Properties Purpose and Positioning across business activities and functions across the East -West Zone.

- Lead and coordinate large-scale brand projects from concept to completion.

- Develop and analyze relevant brand and product insights.

- Convert customer insights into outstanding brand experiences for the customers.

- Communicate brand experiences and insights as brand stories through creative development.

- Ensure adoption and usage of the Godrej Properties brand identity and Tone of Voice across all channels of communication and creating sustainable frameworks for adoption of the same.

- Implementation of cross-team frameworks, developing new collaboration structures, developing and implementing functional strategies

- Work as part of a central team with some projects focusing on specific markets and others being cross-market.

- Ability to manage multiple stakeholders as you will interface with different departments such as business marketing + product + sales (consumer brand + partner brand) , HR (employer brand), and finance + legal + strategy (investor brand

- Skilled in crafting senior leadership communication and strategic narratives for the brand.

Qualification: MBA / Master of Communications / Master of Advertising from a premier college / B School

Experience: 10+ years of professional experience as project manager in marketing, corporate branding, or brand strategy with real estate developer.

Critical Skills:

- Experience in managing the content of projects.

- Strong understanding of brand marketing and brand experience; experience in positioning and repositioning of brands is a plus.

- Organizational skills and the ability to manage multiple projects simultaneously from inception to completion.

- Strong analytical and conceptual skills

- Ability to work in a highly cross-functional environment and drive stakeholder alignment and consistent communication.

- Ability to organize content and provide direction in case of ambiguity.

- Strong written and verbal communication skills as well as fluency in English.