Godrej Industries - Manager/Senior Manager - Performance Marketing

Manager/ Sr. Manager Performance Marketing

Creamline Dairy Products Ltd (Godrej Agrovet Ltd).

Mumbai, Maharashtra, India

Job Title: Manager/ Sr. Manager Performance Marketing

Job Type: Permanent, Full-time

Function: Digital Marketing

Business: Creamline Dairy Products Ltd.

Location: Hyderabad

About Godrej Industries Limited and Associate Companies (GILAC)

GILAC is a holding company of the Godrej Group. We have significant interests in consumer goods, real estate, agriculture, chemicals, and financial services through our subsidiary and associate companies, across 18 countries.

https://www.godrejindustries.com/

About Creamline Dairy Products

Creamline Dairy Products Limited (CDPL) are the leading Private Dairy player in Southern India with operations spanning across Telangana, Andhra Pradesh, Tamilnadu, Karnataka and Maharashtra. Our products are sold under the brand name 'Jersey'. Since inception in 1986, the company has been growing consistently under the visionary leadership of our directors, an efficient operating team, the unrelenting efforts of committed workforce and backed by the rich legacy of 120 years young Godrej group.

https://www.creamlinedairy.com/

About the role

As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.

Key Responsibilities

- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.

- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.

- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

- Work with creative and marketing teams to test strategies and innovation.

- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Who are we looking for ?

Education:

MBA preferred

Experience:

- Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.

- In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.

- Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.

- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.

- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.

- Outstanding presentation skills.

- Excellent written and verbal communication skills.

- Strong project management skills.

- Critical thinker and creative.

Skills:

- Performance Marketing

- Digital Marketing

- SEM & SEO

- Paid Search

- Competitive Analysis

- Marketing

- Display Advertising

- PPC

- Marketing Automation

- eCommerce and Qcommerce marketing

What's in it for you?

- Be an equal parent

- Maternity support, including paid leave ahead of statutory guidelines, and flexible work options on return

- Paternity support, including paid leave

- New mothers can bring a caregiver and children under a year old, on work travel

- Adoption support; gender neutral and based on the primary caregiver, with paid leave options

- No place for discrimination at Godrej

- Gender-neutral anti-harassment policy-

- Same sex partner benefits at par with married spouses

- Gender transition support

- We are selfish about your wellness

- Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options

- Uncapped sick leave

- Mental wellness and self-care programmes, resources and counselling

- Celebrating wins, the Godrej Way

- Structured recognition platforms for individual, team and business-level achievements

- Performance-based earning opportunities

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It's not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now!

We look forward to meeting you.