Godrej Industries - Head - Marketing - Godrej Tyson Foods

Head Marketing & Innovation

Godrej Tyson Foods Ltd.

Mumbai, Maharashtra, India

Job Title: Head Marketing & Innovation (L3 General Manager/ AVP Grade)

Job Type: Permanent, Full-time

Function: Marketing

Business: Godrej Tyson Foods Ltd.

Location: Mumbai, Maharashtra, India

About Godrej Industries Limited and Associate Companies (GILAC)

GILAC is a holding company of the Godrej Group. We have significant interests in consumer goods, real estate, agriculture, chemicals, and financial services through our subsidiary and associate companies, across 18 countries.

https://www.godrejindustries.com/

Godrej Tyson Foods Limited

Godrej Tyson Foods Ltd (GTFL) offers great tasting, safe and affordable protein products through household favourites like Real Good Chicken and Yummiez. We cater to India's expanding food industry, quick service restaurants, and the universe of modern retailers, with innovative food solutions at world-class standards, customized for local tastes. We even offer some iconic Indian food items and bring a restaurant-like experience to your home, at affordable prices. Through this partnership, we are combining our expertise in the supply chain with Tyson's capabilities in vertically integrated poultry processing and product development.

At Godrej Tyson Foods, excellence is our priority. We're all about ensuring the best for our customers, and we leave no stone unturned. Our journey from farm to fork is meticulously controlled, with every stage of our process adhering to stringent quality measures.

Godrej Yummiez offers a range of frozen vegetarian and non-vegetarian ready-to-cook products. Our range is very aptly called Ghar Ka Fast Food. Our products are frozen with the method of IQF technology that keeps them fresh and preservative-free. Our snacks range consists of more than 40 products, including Nuggets, Burger Patties, Salami, Sausages, Kababs, Sweet Corn, and Green Peas, among others.

Godrej Real Good Chicken range is known for its irresistible taste and unmatched tenderness. Whether it's succulent chicken breast or flavorful wings you're after, Real Good Chicken has your cravings covered. We get it - taste matters. That's why we consistently raise the bar to ensure our products meet the highest quality standards.

GTFL is on a transformational growth trajectory with double-digit CAGR in past 3-5 years and has a vision to be a leading consumer food company with farm to fork integration.

Key responsibilities:

1. Strategic Leadership:

- Develop and execute innovative and effective marketing strategies to enhance the market presence and sales of Yummiez & Real Good Chicken.

- Collaborate with other senior leaders to align marketing initiatives with overall business objectives.

2. Product Marketing & Innovation:

- Leverage expertise in marketing cold chain and chilled fresh food products.

- Drive product innovation and differentiation to maintain a competitive edge in the market.

3. Sales and Marketing Integration:

- Ensure a seamless integration between sales and marketing efforts, maintaining a balance between the two functions for optimal business results.

- Collaborate with the Sales team to drive revenue growth and market share.

4. Brand Management:

- Lead the development and execution of brand strategies to enhance brand equity and customer loyalty.

- Oversee the implementation of marketing campaigns that effectively communicate the value proposition of GTFL products.

5. Media Management, Market Research and Analysis:

- Conduct market research to identify trends, consumer preferences, and competitive landscapes.

- Utilize data-driven insights to make informed decisions and refine marketing strategies.

- Lead Interface with advertisement, Media agency and research agency

6. Team Leadership and Development:

- Build and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.

- Provide mentorship and professional development opportunities for team members.

The Candidate:

Professional Experience:

- 10-12 years of consumer marketing & brand management experience within large consumer food companies in India.

- Should have independently led a category / brand with pan-India presence and a revenue exceeding Rs 200-250 cr.

- Deep experience of Indian consumers and diverse channels like Modern trade, E-commerce, and general trade. Ideally should have spent a few years in sales and/or key account management.

- Proven track record of delivering high growth through creating and deploying cutting-edge communication. Strong analytical skills with demonstrated ability to build brand & business plans based on sharp consumer & shopper insights.

- Experience of independently managing an ecosystem of agencies (advertising, media, PR) and should have a strong external network within the marketing community in India.

Leadership competencies:

Institution building:

- Impeccable integrity and ethics. Lives the organisation values and always protects the long-term interests of the organisation.

Strategic thinking:

- Leverages understanding of internal and external environments to design and execute a differentiated value creation strategy.

- Sets the strategic vision for the work area. Translates business goals into well-defined performance plans for the organisation and communicates link between current activities and goals.

Delivering results:

- Always delivers goals and projects on time, with high quality and cost efficiency.

Fostering collaboration and Influencing:

- Collaborative team player who appreciates cultural differences and operates effectively in a cross-cultural environment.

Who are we looking for?

Education:

MBA Marketing from a Tier 1/ Tier 2 B School.

Experience:

- 10-12 years of consumer marketing & brand management experience within large consumer food companies in India.

What's in it for you?

Be an equal parent

Maternity support, including paid leave ahead of statutory guidelines, and flexible work options on return Paternity support, including paid leave

New mothers can bring a caregiver and children under a year old, on work travel

Adoption support; gender neutral and based on the primary caregiver, with paid leave options

No place for discrimination at Godrej

Gender-neutral anti-harassment policy

Same sex partner benefits at par with married spouses

Gender transition support

We are selfish about your wellness

Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options

Trust based sick leave

Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way

Structured recognition platforms for individual, team and business-level achievements

Performance-based earning opportunities

https://www.godrejcareers.com/benefits/

An inclusive Godrej:

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It's not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now!

We look forward to meeting you.