Godrej Consumer Products - Manager - Brand Activation

Brand Activation Manager

Role Summary : The role holder will be responsible for brand activations across categories in GCPL

Your Roles & Responsibilities :

- Develop and own the brand-activation plan (sampling, rural activation and visibility etc.) in collaboration with the concerned brand teams across all categories.

- Establishing best-in-class sampling and activation framework, managing and operating the network across all categories and pan-India external networks

- Responsible for all operational efficiency on activations including on boarding relevant agencies, vendors and third party partners, scheduling, manpower deployment and on-time implementation to ensure achievement of defined metrics.

- Training, mentoring and capability development of on-ground teams to successfully execute sampling and activation campaigns

- Budget management, set up auditing and monitoring mechanism for all activities to ensure perfect execution, while preventing any false reporting

Position Requirements :

Qualification & Experience:

- Post-graduate/MBA in Marketing and Bachelor's degree in marketing/ business/ commerce.

- 2+ years of experience in line/ CoE sales function

Skills Required:

- Excellent project management skills with on-time delivery and high attention to detail and quality.

- Ability to lead, negotiate and work with third party agencies, vendors and relevant agencies to drive implementation of plans

- Ability to understand brand P&L and financial acumen to drive budgets in line with plans.

- Demonstrated strong ability to communicate, present, and influence credibly and effectively at all levels of the organization.

Stakeholders:

- Internal - Category and Brand heads, Brand Managers, Brand Executives, Finance team, Sales (Trade Marketing & others)

- External - Third party vendors and agencies

Reporting Structure: Head - Marketing

Job Location: HO, Mumbai