- To design the strategy for Bulk Sugar Sales.
- To increase the revenue of Bulk Sugar Sales via sale through Institutional Buyers, Traders, Railway Rakes, & Modern Trade
- To continuously innovate for adding new channels for Sale of Bulk Sugar
- To build a strong rapport with the Customers and conduct necessary Promotional events / programs to activate the Customers / Traders / Institutional Buyers / Modern trade partners
- To make best use of SAP systems by tracking the inventory levels and accordingly augmenting the Sales volumes
- Ensure minimal outstanding from the Customers remains of the deliveries & thus carry out timely collections of pending dues.
- To add New Customers / dealers to list of customers and enhance the Customer experience of the existing customers for repeat orders.
- Perform research and identify & tap new type of customers.
- Enhance the Sales volume by adding new territory base for existing products.
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