GO To Market Strategy Role - Consumer Durables

GO-Market-Strategy

KEY RESPONSIBILITIES:

(Accountabilities attached to the role):

- Take Complete ownership and develop 360 degrees GTM IMC plan for existing and new product launches in the given segment

- Collaborate with cross-functional internal teams to deliver and execute Integrated Marketing plans across touchpoints to deliver a consistent narrative

- Understand target audience, consumer segmentation, market analysis and drive strong insights to craft cutting edge product positioning.

- Create innovative strategies and ideas, to drive brand awareness, consideration, preference and product differentiation.

- Plan budgets for campaign across the key touchpoints in consumer journey

- Ensure flawless and timely execution of the Integrated Marketing plans across different verticals.

- Conduct reviews at various levels of the Product life cycle to ensure consistent improvement across the current as well as future campaigns

- Drive Regular competition benchmarking to understand category dynamics and ensure a healthy and optimised PLC.

III. KEY PERFORMANCE INDICATORS:

(Accountabilities attached to the role):

- Measurable Deliverables On time execution of the GTM plans

- A Consumer insight rich strategic product positioning

- Active participation to drive the brand levels of preference and consideration

- Timely review and input of Consumer voice and competition movements to the project

- Assist series manager in delivering the mandate of the series