GoNoise.com - Lead - Go To Market

About us:

Founded in 2014 by Amit and Gaurav Khatri, Noise is redefining how young India connects with technology. As the country's No.1 wearable watch brand for four years, we make personal tech accessible and effortless.

Recognized with the Economic Times Startup Award (2022) and Great Place to Work certification, we've sold 15 million+ wearables and accessories, becoming one of the first homegrown brands to rank Top 3 globally. Our journey took a major leap with Bose Corporation as our first strategic investor in a landmark Series A round.

At Noise, we inspire individuals to listen to the noise within, with technology that elevates everyday life.

Your "Will Be's":

- Own the Journey: Lead product marketing end-to-end-strategy, launches, positioning, messaging, and long-term growth plans that keep us in the spotlight.

- Develop and execute comprehensive go-to-market strategies for product launches, ensuring strong positioning, messaging, and adoption.

- Oversee the end-to-end product marketing process, from initial launch to long-term sustenance and growth initiatives.

- Create engaging, high-impact narratives that resonate with target audiences and reinforce our market leadership.

- Leverage digital marketing expertise to drive campaigns across channels, including SEO, paid media, and social platforms.

- Collaborate with product, sales, and creative teams to align strategy and execution for maximum impact.

The Ideal Noisemaker:

- Proven experience in product marketing and GTM strategy, with a track record of successful launches and sustained growth.

- Strong creative and strategic thinking, with the ability to craft compelling, market-defining narratives.

- In-depth knowledge of digital marketing principles and hands-on experience with campaign execution.

- Demonstrated leadership skills, with a proactive approach to ownership and cross-functional collaboration.

- Bold, innovative mindset with a passion for delivering standout results.

- Communication aptitude coupled with the ability to create compelling narratives for our product

- Prior expertise in creating customer-centric engaging content from product and technical features

- Strong collaboration across team

- Experience range between 5-10 years.