GoNoise.com - Associate Director/Director - D2C Website

About us:

Founded in 2014 by Amit and Gaurav Khatri, Noise is redefining how young India connects with technology. As the country's No.1 wearable watch brand for four years, we make personal tech accessible and effortless.

Recognized with the Economic Times Startup Award (2022) and Great Place to Work certification, we've sold 15 million+ wearables and accessories, becoming one of the first homegrown brands to rank Top 3 globally.

Our journey took a major leap with Bose Corporation as our first strategic investor in a landmark Series A round.

At Noise, we inspire individuals to listen to the noise within, with technology that elevates everyday life.

Role - Your will-be's

You will own the end-to-end performance, experience, and growth of GoNoise.com. You'll lead cross-functional teams across product, content, tech, design, marketing, and data to scale the website as a high-conversion, high-traffic growth engine and premium brand destination.

You are both a digital growth strategist and an obsessive executor-someone who thinks long-term but also loves rolling up their sleeves to get things done.

Key Responsibilities

Strategy & Roadmap:

- Build and drive the short and long-term D2C website strategy, aligned with business goals.

- Define KPIs: traffic, CVR, AOV, revenue, CLTV, and bounce rate, and set clear benchmarks.

Site Performance & Growth:

- Own P&L for GoNoise.com, optimizing for top-line growth and bottom-line efficiency.

- Partner with Growth, Product, and Performance Marketing teams to drive qualified traffic and maximize conversion.

- Leverage insights from heatmaps, funnels, and analytics to improve user flows.

Consumer Experience & Journey:

- Champion personalized shopping experiences, fast checkout flows, and seamless product discovery.

- Constantly A/B test features and copy to enhance UX and performance.

- Deeply understand and act on consumer journeys using behavioral analytics (GA, Mixpanel, Hotjar, etc.).

Tech & Product Leadership:

- Collaborate with Tech/Product teams to evolve the site stack: performance, uptime, SEO, and page load speed.

- Guide product roadmap for CMS, search, recommendation engine, and loyalty integrations.

Merchandising & Content:

- Drive the vision for storytelling, category merchandising, homepage updates, and seasonal refreshes.

- Collaborate with Brand and Design to bring product launches and campaigns alive on-site.

Cross-Functional Leadership:

- Work closely with category, growth, design, customer service, and warehousing teams for a seamless customer journey.

- Build and lead a high-performance team with a sharp bias toward data, experimentation, and execution.

The ideal Noisemaker:

- 8-12 years of experience in eCommerce, growth, or D2C roles with 2-4 years in leadership.

- Proven track record of owning and scaling a high-performing eCommerce site (traffic, CVR, revenue).

- Strong grasp of eCommerce metrics, funnels, consumer behavior, and CRO tools.

- Hands-on experience with Shopify Plus, headless commerce, or custom stacks is a big plus.

- Data-driven, structured thinker, and a strong problem-solver with business acumen.

- Startup mindset: bias for action, accountability, and velocity.