GNRM Analyst - Net Revenue Management

Role Brief:

Revenue growth Management(RGM), Category Management, CPG analysis, Consumer analysis, Sales reporting, Promotion Optimization, Price Optimization, business insights, consulting,Price Elasticity, Promotion Effectiveness, Brand Portfolio Pricing, Price Pack Architecture, Trade Promotion/spend analysis, Excellent Excel, PowerPoint & stakeholder management skill

Consulting/fmcg/analytics/Sales

Area sales manager/consumer insight manager/customer mktg/trade mktg/market developement/key A/C Manager

Target Org- FMCG/CPG Org & Consulting Organisation

Job Description :

GNRM Analyst

1. Main Purpose:

In a few sentences, describe the main objective, purpose and scope of the role.

GBS is a growing function within PepsiCo that leverages one strategy and common approach to introduce new, technology-driven capabilities and elevate service quality while meeting current and future business needs. PEP NRM is a key priority function where transformation, technology, strategy and capabilities enablement are aimed to be the best in class, and to be standardized and deployed globally. The vision is to develop playbook to develop analytic packs with insights across Brand Ladders, Channel PPA, In-Market Pack Price realization, Trade Investment Strategy, Promo ROI and Mix Management. This work will accelerate growth through efficient positioning across price tiers, optimized channel-based package types, right pricing, well directed commercial strategy and increase promotional ROI driven by enhanced and standardized insights.

This position will be part of the GBS - Globa Net Revenue Management organization. This position contributes to the success of the company and contribute to growth through strategy development, and implementation of NRM frameworks. The incumbement will work for different markets across the globe and work with different stakeholders to develop NRM playbooks and ensure analytics execution

2. Accountabilities:

Functional Responsibilities :

- GBS NRM analyst will be responsible for conducting data analyses across all NRM levers - Pricing, Promotion, Assortment Mix and Trade Investment

- Lead data aggregation and harmonization that will form the backbone of NRM analytics

- Collaborate with Market Cluster Leads to understand market dynamics and incorporate market feedback into analyses

- Bring out Next Gen Revenue Management insights by implementing advance analytics

- Integrate insights comprehensive summaries for NRM Tower Lead and NRM leader

- Improve understanding of pricing, promotions, pack architecture and trade investments through use of data analytic tools and visualization tools

- Improve processes of analyses and data management across category business units and marketing functions

- Develop observations/insights for each analysis in the NRM playbook and synthesize insights across analyses to create a storyline of opportunities

- Preferred: Previous experience with Price Elasticity, Promotion Effectiveness and FMCG Category management or trade management experience, Key account management

Key Activities:

- Perform granular level analysis to identify growth opportunities

- Understand the nuances of the product category and market to tailor the output according to business needs

- Run the analyses and create visualizations, prepare drill down analyses to derive insights through Excel/Powerpoint

- Create a storyline out of various analyses output for the business to comprehend the output

3. Key Skills/Experience Required:

- +7 years of experience in Retail Analytics/Category Management/Revenue Management

- 2-3 years of relevant professional experience working with large data sets and experience in CPG /Consulting / GBS Organizations

- Preferred: Experience in any of the NRM lever practices- Pricing, Promo, Assortment, Trade Investment

- Strong Advanced Analytics acumen, Agile ways of working, managing high end data science

- Prior experience in data analytics to derive data driven insights and consolidate them to generate recommendations

- Ability to handle multiple work streams simultaneously and to tight deadlines in a fast-paced and dynamic environment.

- Experience working with stakeholders in North America, LATAM, APAC, or EMEA markets (preferred)

- Very strong analytical skills - excellent competency in MS Excel is a must, as is experience of managing complex, incomplete & inconsistent datasets and defining strategic analytics (market sizing/growth forecasts etc).

- Experience in Tableau / Power Bi is preferred

- Proven experience using PowerPoint and ability to producing visually compelling presentations (i.e. beyond just operating the software) that are impactful with a senior audience

- Clarity in communication (English language) to enable production of a very high standard of commentary that is impactful and credible amongst our most senior audiences.

- Bachelor's in commerce/business administration/Engg., Master's degree is a plus

- Best-in-class time management skills, ability to multitask, set priorities and plan

4. Differentiating Competencies Required

- Highly organized and responsive, with ability to work to SLAs and tight deadlines

- Numerate thinker, good at data analysis with strong attention to detail

- Language skills - English fluent

- Excellent written and oral communication skills; proactively communicates using appropriate methods for situation and audience in clear, concise and professional manner

- Ability to work collaboratively and proactively with multi-functional teams

- Be flexible, organized and able to handle competing priorities

5. Main Interactions Within & Outside Organization

For each type of contact, list the following (name of contact, purpose of interaction and frequency of interaction)

Name of Contact (Title, Group) Purpose of Interaction Frequency

Ad Internal: Internal Sales Tower Lead, Senior Associates and Associates (Sector and Division Sales)

- Coaching and guidance

- Understanding Data / Category, Request Relevant Data

- Present the findings

- Partnerships across activities (internal and externally facing)

- Inquiries on progress of activities