- Analyze trends, Innovative technologies to enhance penetration & sales, pricing, Category gaps, Category / Brand Rationalization etc. on all categories viz. Retail, F & B and Services
- Set up process for authentic data collection
- Analytics of Business Performance & Key Drivers by Category, Sub-Category, Nationality, Origin & Destination, time of the day etc.
- Analytics of Business Performance on account of specific promotions, initiatives by category, sub-category,by season, month of the year, Day of the month, Hour of the day, same day in previous year
- Benchmark and presenting the best practices followed in other competing provide insights on the innovative practices which can be implemented
- Benchmark the data with all competing airport by collating reports and provide parameters
- Study and stabilize the IT applications like app, process for improving the structuring and availability of data
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