GM/VP - Brand Development - Rabbies

Job Description; GM / VP Brand development - Rabbies

Desired Qualification: PhD / M.Sc / M.Tech + MBA (Desirable)

Major Purpose: (Exactly spell out key deliveries/results expected from this job)

- The purpose of this role is to develop and execute multi-channel brand marketing and promotional programs that support brand growth. Market analysis and Strategic planning to increase the sale.

Principal Accountabilities :

Brand Development:

- Complete market analysis, competitive landscape of Rabbies vaccine, disease and epidemiology awareness

- Discussion and strategic planning through interaction with KOLs in the field of Rabies vaccine

- Develop and implement the organisational marketing strategy in order to increase external brand awareness and understanding to develop and maintain appropriate promotional and marketing material

- Develop and direct multi-channel, cross-channel, channel-specific, product and promotional related marketing programs to achieve brand strategy and business goals.

- Employ a variety of communications tools: print advertising, public relations, direct marketing, strategic partnerships, events marketing and local/community initiatives.

Business Plan:

- To identify and develop new and innovative opportunities for Interactive to access additional and sustainable sources of income through the creation of a diverse and robust income generation strategy.

- To secure a yearly set target of additional un-restricted income for Interactive through product, services and sponsorship.

- Develop and execute a rolling 12 month marketing and promotional calendar to drive traffic, profitable sales, and engage the target customer with the brand.

- To increase portfolio of services and products based on a full understanding of organisational capacity and potential and market demand and opportunities.

- To develop, market and sell those products and services to potential clients across. Develop a robust portfolio to build relationships with appropriate bodies within the corporate sector.

- To build, coordinate and, where appropriate, lead on the development of partnerships that have the potential of increasing Interactive access to additional income.

- To provide regular reports to the Chief Executive, Board of Trustees and external

- Ensure that best of class project management practices are employed to deliver all marketing communications within strategy, budget, and deadline.

- Develop a strong integrated marketing team. Ensure best practices in the development of marketing programs

- Develop, optimize and track annual brand marketing budget