GM - Strategy/Alliance & Marketing - Telecom

ROLE CLARIFICATION

Designation. GM

Job Family. Strategy, Alliances & Marketing.

PURPOSE : Lead the development and deployment of TCTS strategy, Alliance and Marketing Program. Lead the process of strategy development to meet its medium and long term goals, Develop TCTS marketing messaging as well as sales enablement material for the customer segment ; execute communications through appropriate marketing programs. Also help create an alliance program so as to broaden its GTM reach and effectiveness.

OPERATING NETWORK. Key External: . Agencies, Alliance Partners, Customers, Media & Analysts (including event organizations), industry associations

Key Internal:. Sales, Pre Sales, Practice and Delivery Organizations. TCL Marketing teams..

SIZE AND SCOPE OF ROLE. Financial.

No. of direct reports . 3 In future

ROLE HOLDER REQUIREMENTS: . Minimum qualification & experience. Engineering and a MBA degree in marketing with 15 -18 years of experience of developing Strategy, managing an alliance Program, marketing strategy; Experience in a telecommunication service provider or Telecom Equipment Manufacturers or outsourcing business would be preferable; Understanding of program management for a wide portfolio of services; Knowledge of financial management

Other knowledge/skills. Ability to handle ambiguous business environment, Planning & Execution, Communication skills, Presentation skills, Collaboration skills.

KEY RESPONSIBILITIES. :

1. Strategy Development and Deployment. - Sign off by the LoB on strategy, Adherence to Strategic Planning Process, Strategic Initiative Hit Rate

Lead the Strategy development, Alliances and deployment process; coordinating across the Corporate teams and the leadership team. Understand enhancements in Corporate Marketing and Strategy Process and plan deployment within the vertical. Lead the pre-analysis (identify shifts in market forces impacting industry, analyze internal capability readiness, identify key business drivers etc.). Facilitate the organization of Strategic workshops. Collate outcomes, drive finalization of strategy / dashboards and align review mechanisms. Monitor plan execution, lead assigned initiatives and maintain broad oversight of other projects. Own accuracy and timeliness of information flows. Release dashboards and financial performance and coordinate gap closure plans. Create the Alliances Program to enhance the market reach and effectiveness..

2. Strategy Development. - Timely approval of plan by senior management, Performance against budget

- Develop a specific go-to-market strategy based on strategic direction. Lead the development of the segment strategy basis relevant business and marketplace insights; Understand the segment positioning in the eco system; Develop the target market list and the go-to-market strategy; Identify areas of penetration, areas in which to enhance the practice portfolio, create market differentiation, Lead the development of the annual marketing plan in support of the segment strategy and key initiatives, including appropriate objectives and metrics for success; Develop TCTS marketing messaging and key initiatives; Prepare and track budget for the team and take corrective actions incase of discrepancies.. .

3. Marketing Strategy Execution. - Industry awareness of key initiatives measured by media and analyst coverage, Market Spend ROI

- Lead the process of execution of the marketing strategy; Drive communications to industry influencers, customers and prospects through appropriate marketing and media mix; Design and implement the customer relationship enhancement and demand generation programs (such as customer newsletters, customer workshops, conferences etc.); Liaise with Corporate Communications, Marketing Services Organization and BU marketing functions to execute the plans as necessary; Develop and coordinate execution of the global integrated marcomm program, including analyst relations, media, and events; Review effectiveness of suggest course corrections basis internal/external audience feedback.. .

4. Sales Enablement. - Internal Customer feedback

- Develop a framework for Sales Communication encompassing umbrella messaging as well as service specific content. Liaise with the Pre Sales & Practice team to develop sales enablement material. Coordinate the internal sales training program. Support new launches with adequate enablement for the sales team with information and training on business perspectives, solution specifications and customer proposition..

5. Internal Communications. - Internal Customer feedback

- Lead development and execution of the segment internal communications; Share inputs for content on the intranet (SharePoint); Guide the team to develop the BU internal monthly communications; Lead Marketing Advisory Council to active solicit internal feedback. .

6. Information and Insight Management, Market Assessment. - Feedback from Information users, Feedback from TCTS leaders on quality and analysis

- Create a framework for Knowledge Management for the segment. Drive the acquisition of relevant business and technical information; leveraging the Marketing CoEs as required. Assess and lead the acquisition of the required infrastructure for ease of storage and retrieval. Trigger come initiatives to drive usage of the available information. On demand, lead the assessment of potential markets. Acquire the relevant data points. Create a cogent point of view on market entry based on economic prospects, regulatory frameworks, industry dynamics, competitive activity and internal readiness. Facilitate decision making on market entry. Continue to assist the LoB leaders in the initial stages of operations. .

7. Alliances. Sales Effectiveness thru channels.

- Based on the market movements, buying behavior of customer segments, TCTS aspirations and strategy, create an alliance program, Rope in Alliance members to enhance the reach and effectiveness of addressing the market..

8. Team Development. - Team engagement, % attrition

Regularly review team structure and assess talent requirements; participate in the recruitment and selection process; conduct goal setting and performance review for the team; drive team development, engagement and reward initiatives; Coach and mentor team members as required and ensure resolution of any people issues..

If you or know someone who might be interested, then please share your/his updated profile along with the current CTC, expected CTC & notice period details.