GM - Social Media & Marketing Analytics

Opportunity for General Manager- Social Media and Marketing Analytics, Mumbai with leading ITES MNC

2COMS is hiring for General Manager / Senior Manager- for the Global Client of India's Leading Technology-Outsourcing - Consulting Firm!

The Job Location is Mumbai

Shifts Flexible

About the Client:

Our Client is a global management consulting, technology services and outsourcing company. With approximately 180,000 people serving clients in more than 120 countries, generating a net revenues of US$22 billion in the year 2012. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world'™s most successful companies, Our client collaborates with different offshore companies to help them become high-performance businesses and governments.

OVERALL PURPOSE OF JOB

Marketing Analytics/Related Domain Experience: 7 years+ (For Senior Manager)

- 10+years experience for General Manager

- Experience in the areas of Marketing Dashboards, Campaign Management, Customer Segmentation, Customer Profiling and Channel Optimization

Social Media Experience: 2-3 years

- High exposure level to traditional media (printed) / social media - Facebook, Twitter, Orkut, Blogs, etc.

- Possess understanding of data mining and analysis / reporting applications such as Radian 6 or Attensity or Clarabridge

Technology Tools Experience

- Familiarity with Social Media Monitoring tools such as Radian 6

Productivity Skills:

- Must have Excellent communication and presentation skills be extremely proficient with MS Office Productivity Tools (Word, Excel, Powerpoint)

- Ability to relate analysis results to business outcomes

- Certifications in Social Media Operations and/or analytics, Marketing Analytics is an added advantage

- Has the ability to leverage industry and domain knowledge to drive delivery excellence (best practices, quality principles, best in class technology and tools, productivity, analytics)

- Special focus on driving analytics, client business value, process benchmarking and productivity improvements across global portfolio

Is able to work with multiple stakeholders e.g. delivery leads, account management, clients and operational excellence teams

Responsibilities/Authorities

- Act as the Subject Matter Expert for Social Media and Marketing Analytics. Must bring in thought leadership and understanding of current & future trends of Social Media and Marketing analytics areas

- Able to identify, evaluate and recommend latest technology platforms in Social Media and Marketing Analytics

- Design, build, deploy and maintain standard delivery solutions/methodologies

- Work closely with industrialization leads, delivery leads, account management and operational excellence teams

- Provide periodic progress reporting to stakeholders, coordinate and promote effective cross team-working

- Conduct interviews in the area of Social Media and Marketing analytics for staffing

- Identify training plans for new recruits in Social Media and Marketing Analytics

- Contribute to internal knowledge communities by preparing and publishing White Papers, Presentations etc.

- Build and manage a team of functional(Social Media, Marketing) analytics experts

Share your CV at siddhartha.de@2coms.com