GM - Product Management - IIM/IIT

General Manager- Product

Key Responsibilities :

- Develop state of the art approaches to analyze online customer behavior including experience path, customer profiles, browsing behavior, content effectiveness and customer segmentation.

- Analyze online marketing, e-mail marketing and website user behavior. using quantitative and qualitative methodologies.

- Create and develop analytical plans and strategies.

- Lead new client acquisition and new business pitches. Expand the business by identifying new opportunities for measurement, research and analytics within existing client accounts and establishing relationships with prospective clients.

- Ability to launch new products in untapped market.

- Specialize in Front End Designing and creating branch awareness.

- Explore opportunities in Education , Advertisement , Marketing etc and develop new products related to Data/Web Mining and provide effective data management services to client.

- Identify, scope, propose, and manage the analysis and interpretation of clients' internal and external data to support business decision-making.

- Guide analytic teams in developing and executing complete range of analytic deliverables.

Experience Required :

- 5+ years web/digital analytics required.

- 2+ years product development required.

- 4+ years leading Data Analysis experience required.

- Experience identifying and implementing forward-thinking initiatives in direct marketing analytics and digital analytics required.

- Strong knowledge of strategic marketing, media, social web site analysis, audience targeting tools and vendors, including both quantitative and research methodologies (DART, Google Analytics, SiteCatalyst, Omniture and WebTrends).

- Expert Knowledge of Data Analytic solutions platform , software , patterns and emerging trends.

Minimum Educational Qualification: B. Tech – IT / CSE from IIT

Professional Qualification: MBA Marketing / IT / Strategy from IIM’s and other top tier institutes.

Interested Candidates are requested to share their resumes : tarun.sharma@onicra.com