GM - Online Marketing - Internet - Cab Rental - IIM/ISB

Silverpeople is helping one of the Shining & innovative Cab Rental Co's in India to get onboard 'rockstar' General Manager- online Marketing passionate about working with a growing environment"!

Company was launched in June 2011 by alumni of the IIM (A). It has a team of 274 employees. The firm has also hired some senior talent from the industry to widen its management bandwidth. The company will be entering in Hyderabad this month and will follow it up with Ahmedabad, Pune, Mumbai, Jaipur, Chandigarh, Kolkata, Indore, Bhopal among others, They have created 243 operators entrepreneurs who give us access to their fleet of nearly 4000 cabs in Bangalore, NCR and Chennai where we currently offer our services.

Job Purpose: Ensure organization is the first choice for customers in the Indian taxi and car rental space

Job Duties:Spearhead offline, digital and tactical marketing activities by org through effective use of tools for marketing.

Online:

- Generate quality traffic to the website to ensure target conversion rates

- Work on getting the org to the #1 position for all relevant search results across paid & organic channels

- Work with and manage agencies to drive traffic from various online sources

- Work with the offline marketing to enhance/promote any offline activities on digital media

- Work with creative agencies to come up with good creative content to make our digital efforts effective

Offline:

- Spearhead Offline marketing and business alliances to generate more bookings

- Experience in Designing & Implementing ATL/ BTL activities is a bonus– Radio, TV, OOH, Hoardings, Bus Stops, Bus Stands, Apartment/Mall/Office Activations

- Ability to manage and introduce campaigns as planned, on-time.

- Screening, short-listing & signing off with vendors for various activations to get the best work done @ the best price

Desired Background:

- Hands on exp in various online & offline marketing tools.

- Online Sales, Web Analytics, Traffic generation, SEO, SEM, Digital Content, ATL/BTL, Radio, OOH, Apartment/Mall/Office Activations should be well versed with.

- Candidates from premier institutes like ISB, IIM with more than 3 years of work experience in marketing.

Money : Salary - not a constraint for right candidate and is better than the market.

Location : Bangalore

Process: Forward your updated CV and mentioning your current/expected CTC, and notice period.

P.S: Silverpeople shall not share any CV with the client without having a detailed chat with the candidate regarding the role and company.