GM Modular - Product Manager - Channel Sales

A Product Manager in Channel Sales plays a critical role in bridging the gap between product development and sales channels. They are responsible for ensuring that products are effectively marketed, distributed, and supported through various sales partners while also being responsive to market changes and customer needs. This role requires strong communication, analytical, and strategic skills, as well as the ability to foster strong relationships with channel partners.

Here are the key responsibilities and functions of a Product Manager in Channel Sales :

Product Strategy and Planning :

- Develop a comprehensive understanding of the company's product portfolio and how it fits into the market.

- Collaborate with the sales and marketing teams to align product strategies with channel sales objectives.

Define the product positioning, target audience, and sales goals for each channel.

Market Research and Analysis :

- Conduct market research to identify opportunities and threats within the channel sales landscape.

- Analyze competitor offerings and market trends to make informed decisions regarding product development and pricing strategies.

Product Development and Customization :

- Work closely with the product development team to create products that meet the specific needs and preferences of channel partners and end customers.

- Identify opportunities for product customization or bundling to cater to different channel requirements.

Product Launch and Training :

- Plan and execute product launches, including the creation of sales collateral and training materials.

- Train channel partners on the features, benefits, and selling points of the products to ensure they can effectively represent them to customers.

Channel Partner Relationship Management :

- Develop and maintain strong relationships with channel partners, including resellers, distributors, and retailers.

- Collaborate with partners to understand their unique needs and challenges and tailor product support accordingly.

Channel Sales Enablement :

- Equip channel partners with the necessary tools and resources to sell the products effectively. This might include providing marketing materials, product guides, and sales training.

Pricing and Profitability :

- Set pricing strategies that balance profitability with market competitiveness.

- Monitor channel sales performance and adjust pricing as needed to maximize revenue and profitability.

Performance Analysis and Reporting :

- Continuously monitor channel sales performance and evaluate key metrics such as sell-through rates, revenue, and market share.

- Provide regular reports and insights to the senior management team to inform strategic decisions.

Long-Term Channel Strategy :

- Develop a long-term strategy for channel sales, considering evolving market dynamics and technological advancements.

- Identify new channel opportunities and expand the product reach when necessary.