GM - Marketing - Real Estate - IIM/FMS/XL

ROLE PROFILE

Job Title: General Manager - Marketing

Resumes are invited for a fantastic opportunity to manage key brand/s of India’s foremost real estate organization. You will be tasked with the development of the marketing strategy for the brand/s. It’s non- negotiable that the successful candidate will have an extensive track record of achievement from ‘nimble-footed consumer facing businesses’ and be able to show an exceptional level of understanding in marketing. The incumbent will be amongst the key members of the marketing organization.

Dimensions:

Financial-Full accountability for development of pricing and pricing strategies along with commercial budget(s) spend and allocation. Responsibility towards maximizing gross contribution at segment and brand level at targeted sales volume

II. Market Complexity

- This role will lead the innovation & launch agenda across brands and segments as well as future hunting grounds

III. Leadership Responsibilities

- Leading and influencing a cross functional team and key stakeholders

- Leading the concept development process

- Leading commercialisation and revenue generation of new and ongoing brands

Purpose of Role

- The opportunity space is large and diverse, as well as attractive & challenging. This role will require strong strategic skills, as it will lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories. A key part of this role is to also ensure the use of creative excellence, disciplined project leadership and management in crafting new opportunities from multiple start points. The ability to navigate through key stakeholders within the organization will be necessary for success and traction. As a key business stakeholder you will also be the repository of learning for future opportunities, on which the business will lean on for development of business strategies.

Top 3-5 Accountabilities

(a) Revenue generation (residential sales turnover of ~Rs.7000 cr. in FY 2010-1; top 2 in India)

(b) P&L Management (brands with LCV ranging from Rs. 300 cr. to Rs. 18,000 cr. )

(c) Market Share (we are no. 1 in all India sales for CY 11 & in Mumbai Metropolitan Region the next 5 players add up to our numbers)

(d) Brand imagery (most desired real estate brand in Mumbai as per syndicated research by a top research firm and also the no.1 spender in the RE category)

Qualifications and Experience Required

Candidates from top b-schools (IIMs, FMS, XLRI, IIFT, JBIMS, NMIMS) preferred batches would be 2003 - 2005) currently working with best FMCG, consumer durables, automobiles or other consumer facing businesses. Candidates should have had hands-on experience on marketing launches, using marketing channels to create qualitative – quantitative value for the brand, anchoring research & consumer insights, exposure to brand management practices, proven marketing strategy execution capabilities.

People & Competencies

Personal

I. Leadership

II. Unhindered sense of team work and strong communication to build networks

III. “Never giving-up spirit” =>able to get action, convince and finally get agreement

IV. Flexibility, ability to adapt to fast-changing environment

Business

I. Quality of thinking (strategic, structured and problem solving)

II. Vision based approach rather with the balance of task based

III. Able project manager

IV. Understand and influence the key functions to ensure strategy delivery

V. Output-orientated along consumer & market – oriented

Direct reports: Team of Brand Managers & Marketing executives.