GM - Marketing - FMCG/Skin Care/Hair Care

GM Marketing- FMCG (Skin Care and Hair Care) Kolkata (12-18 yrs)

Reports to: CMO

Reported by: DGM Marketing, Group Brand Manager, Group Product Manager, Media Manager, Manager - New Product Development

Requirements:

- Post Graduate Diploma / MBA or equivalent in Marketing

- 12+ years in Marketing and at least 2-3 years in a position of similar responsibility

Responsibilities:

- Assumes for group of brand responsibility for monitoring all marketing and branding activities for the client organization while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy of client organization to support top line & bottom line growth & foray into new segments and innovative products.

- Directs the evaluation of client organization's brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with sales department to implement & monitor all marketing initiatives.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

Avinash
9650557453