GM - Marketing - FMCG/Foods

Antal International is a UK based firm ( http://www.antal.com/ ) and a leader in EMEA & Asia Executive Search & Selection with 137+ fully-staffed offices in 33 countries.

Currently hiring for leader in the Snack foods and food processing industry of North India with over 90 years of experience.

Position : GM Marketing- Snack Foods
Reporting to : COO

Brief of the JD:

* Would be responsible for meeting targeted volumes and profits for the business. He will prepare a mid - term plan (3 years) and translate that into an AOP which will be the basis for the company’s activities.

* ATL activities for the company – planning and execution of media support which may include TV / Radio / Print / Outdoor and POSM. Interaction with Advertising and Media Agencies.

* Market Research as required – Nielsen data, ad hoc surveys

* Planning and execution of BTL activities in conjunction with the Sales System.

Desired Profile:

a. The candidate will need to be an experienced Marketing Manager who has had exposure to both BTL and ATL activities. Exposure to sales will be a distinct plus.

b. The ideal candidate should have worked in the marketing department of FMCG vertical with an MNC / well organized Indian Company. The experience on the packaged foods (Biscuits / Breakfast Cereals / Snack Foods) will be considered as an added advantage.

c. He should be a dynamic go getter with a strong focus on delivering results. He should be able to function effectively on his own in a relatively unstructured environment.

d. He should have a minimum of 10 years of experience and may be around 35 - 40 years old

e. An MBA degree from a top institute is a must for this position.