GM - Marketing - FMCG

- Assumes for group of brand responsibility for monitoring all marketing & and branding activities for the company while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy of the company to support top line & bottom line growth & foray into new segments and innovative products.

- Directs the evaluation of the brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures co-ordination with sales department to implement & monitor all marketing initiatives.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

Candidate must have experience in Marketing Functions that are directed towards India only

Must have experience in FMCG - Specifically Food / Healthcare products

Interested Applicants may submit their resume to the following ID
B Karthik
Bkarthik@antal.com
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