GM - Brand & Marketing - Hospitality

1. Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing plan. Ensure the creation of a holistic brand strategy that helps the business acquire the desired positioning in the market.

2. Develop the annual marketing activity calendar for the brand basis the defined business objectives in collaboration with key internal stakeholders. Continuously track the progress of the activity calendar, measure effectiveness of every activity and report progress.

3. Plan, design and execute full stack data driven growth & marketing campaigns, focused on key metrics in terms of performance, marketing funnel, reach and engagement.

4. Track key marketing performance metrics, provide market research, competitive analyses, campaign results, and consumer trends leading to actionable insights.

5. Provide direction in the design, techniques, production, and distribution of all communication assets including digital content.

6. Identify opportunities to reach new market segments, expand reach and engagement. Drive targeted, localised and personalised communication.

7. Suggest new features/service design/product innovations whenever necessary basis understanding of consumer behaviour and business goals.

8. Lead and manage the partner ecosystem including managing the creative and media agency partners to design and develop marketing campaigns for online and offline mediums.

9. Build and nurture partnerships with the ecosystem players (other brands, agencies, content creators, plane spotters, startups, etc.) to further drive marketing efficiency, effectiveness, and consumer value.

10. Plan and execute media planning, selection and buying for both offline and online channels. Drive best-in-class reach, engagement and ROI.

11. Define and execute events, sponsorships, and on-ground activations programs.