GM/AVP - Marketing - FMCG - IIM/ISB/XLRI/FMS/MDI

Requirement for GM/AVP Marketing- for a FMCG -MNC ( Mumbai & kolkata)

Reporting- CMO

CTC- open for discussion

Mandatory Requirements:

preferred domain- FMCG ( personal care)

qualification required: MBA from top B-schools.

Key Responsibility:

- Ensures co-ordination with sales department to implement & monitor all marketing initiatives.

- Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers

- Scans the business environment to explore options for revenue generation from new and existing customers

- Co-ordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.

- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.

Sadhna