GlowRoad - Head - Marketing

- As Head of marketing, you will be responsible to make GlowRoad a trusted brand for resellers, build creative growth strategy for the brand, and engage customers with innovative events/campaigns. You will work closely with the operations and technology team to implement our campaigns and assess them against set goals.

- This is a highly visible and critical role that will drive GlowRoad's growth and strategy. If you're an innovative leader with a passionate drive for delivering high-quality results and bringing new ideas to the table, then this is the role for you!

Responsibilities:

- Driving user acquisition, engagement, and retention on GlowRoad's mobile platform.

- Developing brand, positioning and messaging for GlowRoad

- Planning inbound marketing and content strategy

- Manage a team of marketing managers and delegate responsibilities on SEO, SEM, branding, content and social media management

- Planning Web, SEO/SEM, email, social media, BTL and display advertising campaigns

- Building reseller communities through online and offline initiatives

- Brainstorm and implement new and creative growth strategies

- Employ a range of qualitative (user persona research, focus groups, brand perception study, etc.), quantitative (surveys, analytics, campaigns, etc) data into marketing requirements.

- Measure and report performance of all campaigns and assess the performance

- Collaborate with tech teams to create landing pages and optimize the user experience

- Devise multi-channel marketing programs

Desired Candidate Profile :

- Strong mobile product marketing experience, especially in user acquisition, user engagement and brand building.

- Bachelor's degree in engineering from a reputed institute; MBA/Master's degree, a plus.

- 7-10 years of experience in marketing especially in the context of early-stage startups

- Should have experience in one or more data and analytics tools such as Google Analytics, CleverTap or MixPanel

- Ability to understand data and base his/her decisions on sound analysis.

- Ability to put the customer first.

- Displayed a high degree of ownership and executions skills in past assignments.

- Branding experience either in-house or through work with an agency