- Conceptualize, innovate, develop & monitor new product development. Visualizing the product from scratch, competition benchmarking, studying customer need
- Drive the overall product development process. Collaborate with various departments like Technology, Quality, Design, UI etc. for core product development
- Evolve the overall app in terms of functionality, ease of use & UI for increased customer engagement.
- Conceptualizing and implementing value added features for the app. Bring new feature innovation to the B2B and B2C space
- Suggest improvements to existing systems/processes/products to increase user downloads.
- Explore new markets/segments by market analysis and research - suggest how to capture new segments by innovative product ideas.
- Decision making on the product based on user research and secondary research.
- Analyze user behavior and product performance metrics to improve satisfaction
- Develop strategy for product positioning and customer acquisition. Work with content/ marketing organization for the product roll-out
- Drive initiative to improve user experience and increase engagement.
- Define mass roll-out strategy.
- Out line the long term vision for the product
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