GlobalShiksha - Manager - Digital Marketing

We're looking for a great marketing person who is passionate about acquiring and engaging customers.

Role :

- Acquire users and engage them and drive all metrics like installs, opens, visits, usage, views, share, etc

- Develop and execute B2C and B2B Marketing strategy

- Continually boost conversion & usage through various optimization techniques

- Manage all sorts of campaigns ( SMS, email, Voice, etc) to help achieve our goals

- Use partners and distribution channels who can help you achieve objectives

- Use various mechanisms to go viral referral, distribution platforms, gamification etc.

- This person is expected to grow the social media presence and traffic which will have a huge impact on our business.

- Grow adoption and usage across digital, social, chat, video and emerging media; engage and galvanize our target community through blogs, forums and press opportunities

- Capture and analyze information continually to fine tune efforts

- Continually create hypotheses, models, A/B testing and track responses

- Analyze regular performance reports and metrics for fine tuning

The person :

- You are target oriented and ROI oriented. You get great satisfaction by achieving numbered goals, and would do anything to get it

- You are ready to try untested waters, try out scenarios and are not into over analyzing an idea, instead will execute and see the results.

- You love user conversion, engagement and boosting usage through various means

- You love data, analytics and mining. You are continually curious about data & trends, keep playing with multiple scenarios, create statistical models, find out reasons behind behaviors

- You love creating experiments, and willing to create almost daily / weekly to test variables

- You like finding out why users behave in a particular way, and would find out directly from users

- Problem solving, out of the box thinking, non-hierarchical, good communication skills are your 2nd nature

- 5 years of experience

- Sound understanding of Marketing concepts.

- Min. 2-3 years- experience in any mobile app marketing ( B2C)

- Good understanding of mobile product environment

- Expert understanding of digital & mobile marketing tools and usage

- Good knowledge of QA, A/B testing, usability tests, HTML/CSS/JS

- Working knowledge of stats & analytics, tools, plug ins, APIs