Global Sales Enablement Manager - Electronics Industry

Primary Focus Areas: Duties & Responsibilities (% of Time)

1. Strategic Development of Global Sales and Marketing Programs (20%)

- Support the development and implementation of strategic sales and marketing initiatives aimed at driving revenue growth and sales effectiveness.

- Assist in the development and execution of customer activation programs for Distribution Partner, Field, and Inside sales teams (e.g., AFG Activation).

- Align Marketing and Sales Enablement initiatives across Business Units (BUs) with Distribution Partners, including managing Co-Op Budget Investments.

- Validate and continuously improve Customer Segmentation and Clustering Engine data, focusing on processes like Customer Churn and Growth Clusters.

- Support the collection and analysis of "Voice of Customer" insights to ensure programs meet customer needs.

- Manage resources required for measuring the impact of initiatives.

2. Execution of Global Sales and Marketing Programs (50%)

- Manage Channel Marketing Co-op investment and governance processes across Business Units and Distributors.

- Oversee Sales and Marketing Proof-of-Concept initiatives from inception to scaling.

- Collaborate closely with Sales Enablement and Marketing teams to deploy initiatives effectively.

- Develop project management plans to align cross-functional resources, track progress, and communicate effectively.

- Utilize sales and marketing tools and processes such as Salesforce.com and Tableau.

3. Analyzing, Reporting, and Communicating Insights from Global Sales and Marketing Programs (20%)

- Develop clear and concise PowerPoint presentations to communicate program strategies and results to senior leadership.

- Utilize strong in-person communication skills to deliver engaging and motivating communications to global audiences.

- Distill complex data points and Voice of Customer feedback into key insights that drive actionable outcomes.

- Develop KPI and Success Measurement scorecards, implementing data analysis from defined hypotheses to meaningful results.

4. Drive Continuous Improvement (10%)

- Seek and apply best practices to enhance overall effectiveness and efficiencies, aiming to improve ROI and results.

- Introduce innovation and operational efficiencies to existing and new processes.

- Address Voice of Customer feedback to understand and act on underlying needs and issues.

KEY SUCCESS FACTORS:

- 10+ years of experience in sales, marketing, and/or sales enabling roles.

- Strong organizational and communication skills.

- Advanced analytics and Excel proficiency required for reporting.

- Experience in the electronics industry preferred, along with digital marketing and distribution channel experience.

EDUCATION - Bachelor's Degree in Business, Sales, Marketing, or a related field.