GEP - Associate Director - Marketing Automation

Associate Director Marketing Automation (Mumbai)

Key Responsibilities :

- You'll optimize current system workflows as well as identify and launch new technology for our marketing and sales teams

- You'll become an expert on all the technology and business logic used within our entire MarTech stack and build a 24/7 technology centre of excellence for the

- Support Team as we expand internationally and offer new products and services

- You'll work across many functions including outside sales, SDR team, operations, content, and demand generation to drive improved use of technology that will enable increase user experience and success

- Become the technology and business process logic expert across all tools and applications

-You will be responsible to set and execute technical operational strategy and roadmap to support channel, product, and international expansion

- Manage all the business process logic within SFDC

- Coordinate seamless operational execution of contact centre technical capabilities

- Research and evaluate new technology that can drive improvements in sales and prospect engagement

- Manage all reports and dashboard needs of internal stakeholders

- Drive process improvement and scaling, by configuring marketing technology and sales tools and optimizing workflows

- Develop specific systems processes, architect solutions, and influence automation efforts to enable capabilities to optimize workforce solutions to achieve optimal internal stakeholder experience

- Strategy development and implementation of marketing efforts to improve business

- Change management, including implementation of new marketing technology rollouts

- Potentially overseeing training of marketing software and user adoption

- Lead user acceptance testing while correcting any issues that arise

- Oversee data security and product enhancement

- Relationship management with internal technology users and vendors

- Optimizing technology investments

- Overseeing marketing intelligence and providing actionable insight to clients or internal stakeholder

- Integrating our MarTech stack for increased client engagement and more successful prospecting outcomes

- Overseeing and managing our database build and segmentation strategy