Geotrackers - Lead - Marketing

Marketing Lead for Product Start UP

Role :

- Own the Marketing (Online and Offline).

- Brand positioning across all the major digital marketing platform

- Plan and execute all web, SEO/SEM, database marketing, email, social media and display advertising campaigns.

- Design, build and maintain our social media presence.

- Measure and report performance of all digital marketing campaigns, and assess against goals

- Identify trends and insights, and optimize spend and performance based on the insights.

- Should be able to segregate the Marketing Budget into different channels depending on the ROI and goals to be achieved.

- Shall provide the Marketing support to inside sales, field sales and Customer Support to help acquisition and retention of the customers

- Managing the production of promotional sales material.

- Managing redesign and content management for company's website.

- Collaborate with internal teams to create landing pages.

- Responsible for managing and updating marketing collaterals, presentations, brochures, and ads with input from Product, Sales and Project teams, working closely with the Developers and Creative teams.

- Formulating effective online e-mail campaigns and e-newsletters.

- Managing and editing case studies and testimonials to publish on company's website.

Required :

- Willing and passionate to work in a startup environment is Must

- A person who loves new challenges and always thinks of innovating the ways of doing things.

- Candidate must be metrics oriented, knowledgeable of vendors and products relevant to digital marketing and management, and aware of trends in digital media

- Proven capability of driving large scale customer acquisition

- Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

- Experience in optimizing landing pages and user funnels.

- Solid knowledge of website analytics tools (e.g., Google Analytics)

- Working knowledge of ad serving tools.

- Take strong ownership for assigned tasks and independently take them to closure.

- Meticulous planning and execution with attention to detail.

- A love for numbers and data. Strong Microsoft Excel skills required.

Geotrackers, founded by IIT & IIM alumni, is a technology company offering end to end solutions that help organisations manage their field resources more effectively, be they vehicles, assets or personnel.

We provide GPS based vehicle tracking solutions and mobile solutions for for field force management.

Our solutions have gained in popularity owing to the multiple benefits that they offer, starting with increase in productivity of the field resources, reduction in costs of field operations, better customer service and better safety & security for man & material.

All our solutions are cloud based, offered on the SaaS model. They are therefore easy to deploy and economical to use.

Our primary targets are organisations with a size able fleet of vehicle or sales & service personnel.

Currently we have over 500 active client accounts across industry sectors ranging from transport & logistics, to health, Hospitality, Education, Cement, BPO, Police & Government & many more.