General Manager - Trade Marketing - FMCG

GM-Trade Marketing profile for a leading FMCG Company in India - Kochi Location

- To develop and implement Trade Marketing Strategy pan India to achieve defined sales targets across all product categories

- Design Go-To-Market strategy along with marketing for New product launches with defined sell in norms and execution KPI's

- Design and ensure execution of BTL activities (rural/urban in market activations, POSMs) in line with company strategy

- Increase effectiveness of BTL activations by ensuring 100% strategy execution.

- Leading all digitization and automation projects for the organization in sales and trade marketing verticals

- Work closely with sales heads to forecast for next 3-6 months on the basis of planned trade spends

- Establish Trade Marketing infrastructure across all zones.

- Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives.

- Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Field Sales team