General Manager - Sales - Personal/Beauty Care

- To prepare the Modern/General Trade Sales Strategy & Growth Plans in line with business strategy.

- Key responsibility is to drive profitability and deliver on the Revenue.

- Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy.

- Lead resource for planning portfolio growth initiatives with accounts, assortment planning, launch planning and execution, development and execution of Joint Business Plans.

- Driving operational efficiency for modern/general trade channel.

- Monitoring performance and taking corrective actions

- Achieving consistent growth by managing various internal and external stakeholders

- Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts

- Negotiate favourable annual trading and logistic contract with chains.

- Resolve customer's trade issues, complaints and operational matters.