General Manager - Sales & Marketing - FMCG/Retail

- Works with The Management and other Heads of Departments to influence the creation and communication of company strategy, business priorities and targets for the Sri Lanka Teams and ensures there are systems in place to enable Sales team to receive the information in a timely manner.

- Generates ideas about future Sales activities to ensure a cutting edge strategy; maintains up to date knowledge of the market place, competitors and trends.

- Influences and supports the retail element of the annual budget process ensuring understanding and buy in from the operations team. Constantly reviews financial data and providing realistic input into the sales budgets.

- Takes decisions on matters relating to the day to day retail operation within their defined work area including the strategic planning of resources.

- Translates the strategic goals into retail operational plans to achieve the required targeted growth in sales and profit; identifies and optimizes promotional opportunities ensuring these are co - ordinated with wider promotions and campaigns.

- Ensures all new shop proposals meet the required return on sales prior to submitting any recommendations to the President and Regional Director; all new shop locations must be visited to ensure they will trade effectively and meet the proposed budgets.

- Identify business critical issues in order to ensure the alignment of tactics and strategies.

- Takes a lead role in building a strong sales management culture with the operations team.

- Works with the HR team to ensure people management issues are satisfactorily resolved and relevant HR policies and procedures are adhered to. Chairs disciplinary, grievance, capability hearings and appeals as required.

- Any other ad hoc duties assigned.