General Manager - Sales & Marketing - Auto/FMCG/Industrial

Position : General Manager - Sales & Marketing

Location : Mumbai/Delhi/Chennai

Reporting to : National Sales Head/Manager/All India Sales & Marketing Head

Reported by : Regional Sales Managers

Role Objective :

As General Manager of a region, the incumbent :

- Formulate business plan and roll out sales strategies to improve its market share and enhance revenues

- Analysing Competitor strategies and formulating sales plan.

- Takes overall responsibility for streamlining, optimal utilization of resources, and achieving sales and profit targets

- Reduce S&D Costs

- Ensures adherence to sales policies and implements the policies provided by Corporate Marketing team.

- Drive for excellent customer service

- Developing sales force with contemporary selling and marketing skills

- Coaching and mentoring the team

Strategic Responsibilities :

- Coordinating, following up and reviewing the implementation of the sales and marketing plan.

- Be responsible for carrying out the plan, in order to achieve the agreed objectives in the short term and to ensure that the business strategy is achieved in the medium term.

- Managing, controlling and evaluating the staff, in order to give the necessary support and to guide the employee towards optimum performance

- Expanding the customer base in the region, to contribute to the revenue target. Identifying and active searching for new prospects, analyzing sales potential and work out sales activities.

- Achieve optimum marketing mix with least amount of overheads costs to meet sales plan and the profit targets

- Direct and Monitor branches to accomplish goals of the Organisation

- Gaining expertise of the functioning and advantages of the products in order to have the ability to integrate this product knowledge in the sales process.

- Position the sales team as Product Knowledge equipped personnel in the market

- Analyse the trends of Competitors and take pro-active action to ensure market growth.

- Market intelligence for Sales growth

- Key Internal Interfaces Key External Interfaces

SCM : for ensuring supplies as per requirement

Marketing : for product marketing

Finance : for S&D costs

R&D : For market feedback on products for performance and cost reduction Distributors, Dealers & Customers

Desired Skills :

- Functional Behavioral

- Sales Strategy

- Marketing Strategy

- Dealer Management

- Competitor Analysis Leading

- Planning

- Organising

- Analytical

- Strategic Thinking

- Process Orientation

Contact : Nabanita Sen
Call : +91-8159875292/+91-9674963371