General Manager - Sales - Liquor Trade - North India

Pl note - Only profiles with experience in the liquor sales in North India will be considered for the role. Preferably someone who is currently residing in NCR

Warburttons a leadership search organisation is retained to identify a strategic and experienced Head of Sales - Liquor Trade for North India to lead the revenue function for a mid sized Liquor Company. This role demands a visionary leader capable of expanding markets , driving sales, maintaining customer satisfaction and achieving business objectives.

As a Head of Sales North India you will manage the below responsibility:

- Lead and manage the sales strategy & operations of North Zone for the portfolio brands

- Create & Manage Distributor, Retailer, on-Premises & trade associates in the zone

- Ensure Sales, Delivery and Brand Visibility in key cities in line with AOP (Annual Op Plan)

- Manage cross functional team of sales, trade marketing, supply chain in the zone

- Liaison with Govt Regulatory bodies, keep track of policies and maintain relations for smooth operations in the zone

A successful applicant should have:

- Bachelor's degree in Marketing, Business, or related field (Master's preferred)

- 10+ years of progressive experience in liquor trade sales business management in North India specially in Whiskey and Brandy Categories

- In-depth knowledge of trade regulations, compliance, industry dynamics

- Alcho Bev Market expertise of UP, Haryana, Punjab & Delhi

- Fluency in English, Hindi and Punjabi Language

- Demonstrated ability to navigate complex regulatory environments

- Exceptional networking, relationship-building capabilities

- Willingness to travel extensively within North India