General Manager - Sales - FMCG

Designation: GM Sales [General Trade]

Business: - Confectionary

Experience: - 20 + Years of experience

Job Description:-

- Responsible for effective implementation of sales strategies & policies in assigned areas and meeting sales targets & objectives.

- Implement sales plans, strategies and policies with a view to increase/sustain market share and profitability for the assigned region.

- Implement policies and guidelines for smooth functioning and satisfaction of channel partners like dealers, distributors and stockiest in assigned regions.

- Scan the environment to understand competitor's activities, demand supply scenario, regulatory issues to formulate strategies for increasing market share in assigned areas.

- Ensure an increased market share and profitability by facilitating market development, brand management and business development and building the brand of the company in the assigned area.

- Implement a market intelligence system to provide monthly information on potential data, competitors- activities, new product opportunities and other changes in the environment for assigned areas.

- Effectively implement policies for robust field force monitoring and people management, relationship management system in order to increase field force satisfaction and portfolio growth.

- Managing the complete sales cycle in the assigned region from business development and customer acquisition to receipt of payments.

Key Accountabilities:-

- Meeting sales targets & objectives for the assigned region.

- Market share growth 

- Strengthening & expanding distribution network.

- Identification & development of new markets in the assigned region.

- Implementation of initiatives and Sales & Marketing strategies and Retail strategy.

- Relationship building & Customer Satisfaction with key accounts / CSA / Retailers / Stockists in assigned region.

- Implementation of a market intelligence/ information system.

- Training, development & monitoring of sales & distribution personnel, in lie with SBU's strategies, plans & policies.